Name your cheese "Caerphilly"
"Traditional Welsh Caerphilly/Caerffili" cheese has been granted EU protected status, joining the likes of Stilton, Wensleydale and Cheddar as a name which guarantees the authenticity and origin of the product.
The designation means that the name is protected from misuse, imitation and fraud under the European Protected Geographical Indication (PGI) mark. The protection is only available for foods which are produced, processed and prepared in a specific region using specific expertise.
Caerphilly is the only Welsh cheese to be afforded such protection although the likes of "Welsh Lamb", "Welsh Beef", "Conwy mussels", "Welsh Laverbread" and "Halen mon" also appear on the UK list (which can be found on the DEFRA website here https://www.gov.uk/government/collections/protected-food-name-scheme-uk-registered-products). There are 15 Welsh products in total, something which the country is keen to protect.
In the Summer First Minister of Wales, Carwyn Jones highlighted the importance of ensuring a similar system is put in place post Brexit to protect the Welsh producers of these iconic products. There is hope that an arrangement similar to that which the EU has with Columbia (whose coffee has PGI status in the EU) can be put in place, but it is yet another consideration for those negotiating Brexit on behalf of the UK.
We have previously advised clients on their use of PGI and other Protected Food Name (PFN) designations and can assist those with concerns over unauthorised usage.