Updated Direct Marketing Association Code of Practice

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The Direct Marketing Association has published an updated code of practice, which took effect on 18 August 2014, aimed at improving standards of direct marketing. All DMA members will be bound by the code.

The new code of practice contains rules prohibiting the making / sending of telephone calls / SMS messages at antisocial times and the use of high-pressure selling techniques. It also requires particular care to be taken when dealing with vulnerable adults. 

The code can be accessed here.