Bruce Potter Chairman

Photograph of Bruce Potter

Contact Details

“Bruce Potter advises clients in the sector on all manner of corporate and governance matters, including spin-outs, acquisitions, reorganisations and procurement exercises. A source says: "He's very pragmatic, knows his stuff and commands a lot of respect among his NHS clients."”

Chambers and Partners 2019

“Leads the team and is highly experienced in public procurement projects and healthcare re-organisation.”

Legal 500 2018
Bruce advises both private and public organisations on all aspects of commercial, corporate policy and governance advice.  

Main areas of practice

Bruce deals with corporate work, especially spin outs, acquisitions and disposals and management buy-outs as well as extensive advisory work on business recovery and insolvency across receivership, administrations and complex partnership and public and treaty body insolvency and transfers.

Bruce also deals with commercial work, especially in IT and information security, developing new legal models and mixed legal/advisory/educational approaches to new legal risks. Bruce supports organisational development and governance development across health and social care often working with multi-disciplinary teams from other professional disciplines.

The hallmark of his advice has been the combination of legal excellence with commercial acumen to deliver effective practical solutions for clients.


For the past 20 years, Bruce has worked on transactions for a wide variety of public sector companies, trusts and organisations. He has worked inside Whitehall both in the Department of Health, H M Treasury, Cabinet Office and DfE.

He has particular experience working with major UK health organisations including the Department of Health and NHS. Bruce has worked on the Procurement Guide, Competition Policy, Transactions Manual, TCS programme and other policy programmes. He has also led recent work on finding a future structure for the Mid Staffs NHS Foundation Trust through the innovative TSA process. 

Significant experience

Private Sector

  • Working with BP in-house legal team to support 2 major global IT projects
  • Working on development and funding of Content Technologies including the ultimate sale to Baltimore Technologies and the demerger of associated businesses
  • Working with Fraikin on the acquisition of the Lex vehicle fleet in the UK

EU Regional Devolved and Local Government

  • Advising on the winding up of the Joint European Taurus project, the first UK based example of the termination of a European Treaty Organisation
  • Advising the Welsh Government on the Merlin Project an innovative £200m integrated IT and business change project


  • Advising the General Teaching Council for England on all aspects of the transfer of their functions to successor bodies

Health & Social Care

  • Supporting Pan NHS Supply Chain Excellence programme to secure cost savings through intelligent consolidation of purchasing
  • Developing a legal framework for the £2bn Phase 2 ISTC programme (both Diagnostics and Elective activity) and also helped develop governance and commercial frameworks for Phase 2
  • Supported BLPT merger project run by East of England NHS through to a successful on time completion of first NHS acute mental health competitive merger
  • Part of core DH team reviewing options, approving proposals for and implementation of transfer of £10bn of Community Services activity across England – the TCS Programme, inc developing guidance and engagement
  • Advising NHS Surrey on £450mn transfer of Surrey Community Health to Virgin Community Services, the largest public to private contract for community services awarded in the NHS
  • Advised on first successful application for competition clearance for first successful application to OFT for clearance of a service transfer between FTs.

Policy Support and Development

  • Bruce supported the development of all the major competition and procurement guidance produced by DH from 2008 to 2010 either alone or jointly with Monitor on Competition including the PRCC the establishment of the CCP.  As well as policy development Bruce supported very extensive engagement with stakeholder, inc providers, commissioners, unions and politicians.
  • Bruce is well known and respected in a number of the NNHSE Regions teams including the South Midlands and East and North. 
  • Bruce was also part of a joint team with Frontier Economics reviewing Choice and Competition for Monitor and NHSE, and assisting in the Fair Playing Field Review.

Major NHS Transactional Support for and affecting FTs and NHS Trusts

  • As well as policy support Bruce has also worked on a series of NHS Transactions (as well as numerous TCS transactions) including not just execution of transactions but also Business Case development, stakeholder, Board and staff engagement as well as competition clearances.

“Bruce Potter has extensive experience acting for NHS bodies and implementing system-wide changes, and also advises on transactions and public procurement projects.”

Legal 500 2017

“Bruce Potter is noted for his experience working with the Department of Health on public policy, as well as with NHS clients on governance matters, procurement exercises and major reorganisations.”

Chambers and Partners 2018

“Rated by his peers for his healthcare expertise. A client notes "He did a typically excellent job" on a recent matter. ”

Chambers UK A Client's Guide to the Legal Profession, 2016

“Excellent, responsive but also proactive in terms of putting things onto the agenda because he understands our business.”

Chambers UK A Client's Guide to the Legal Profession 2015


Bruce’s Blog

The NHS 70 Years Young - all change and no change

The standout observation for me as the NHS reaches 70 is just how much but how little has changed over that time. It is today more politically and publicly unassailable than ever before.

Chairman's view: Brexit means Brexit

At least the cards are on the table now. According to the Prime Minister, Brexit means we’re not half in and half out..

Be careful what you wish for…. the perils of getting clarity on our Brexit position.

The dip today in the pound following the Sky interview with the Prime Minister on Sunday, and her careful comments about immigration control v single market membership.

Articles by Bruce

Autumn Budget 2018: Our chairman comments


Our chairman comments on the Chancellor's latest budget announcement.

Autumn Budget 2018: What does this mean for the public sector?


"The Chancellor had tried to signal he is listening to the pressures that austerity has placed on public services by a combination of reheated old news on Health, comments chairman Bruce Potter.

Budget 2018 preview: everything looked at through a Brexit Lens


When the Chancellor approaches the Despatch Box on 29 October, everything he says will be looked at and filtered through a Brexit lens.

Related Knowledge & Resources

Sleep-in shifts and the national minimum wage

Whether or not to pay staff in relation to sleep-in shifts is not always straightforward and establishing whether someone is working or not is crucial. Rebecca Ireland and Madeleine Mould explains the law around this complex area.

The relevance of previous incidents in disciplinary investigations

The Employment Appeal Tribunal has recently considered whether previous incidents, which did not lead to disciplinary action, could be referred to in an investigation report that led to an employee's dismissal for gross misconduct.

Healthcare economic review lunch

Coutts, Cushman & Wakefield and Blake Morgan jointly hosted a healthcare economic review lunch at Coutts' offices on The Strand on 13 September 2017 which was attended by a host of clients, operators and advisors.

The Draft Wales Bill

What is the significance of the provisions in the Bill? This is a draft Bill published by the Secretary of State for Wales, rather than a Bill proper. It is being consulted on, in advance of introducing a Bill proper sometime early in the new year.