The tools that can protect your brand
The importance of a brand to a franchise network is well understood. It is an umbrella term for the franchise’s intellectual property (IP), identity and reputation.
A successful brand helps to sell the franchise’s goods and services and is likely to be a key reason why a franchisee wants to join the network. A successful brand takes time and hard work to develop and is an asset for the franchisor's and franchisees’ businesses alike. The savvy franchise network will have its house in order when it comes to protecting its brand.
In this article, which was published in Franchise World October/November 2012, Kate Briggs in our Franchising team explores what can and should be done by the franchise network to protect the brand.
Download the article below.