Trade marks and registrations

“Operating flawlessly across the contentious/non-contentious divide, it has cultivated a well-balanced practice, making it a cost-effective out-of-London destination for one-stop shopping.”

WTR 1000 2017

“Blake Morgan’s in-depth understanding of the charities sector sets it apart on the highly competitive UK trademark scene.”

WTR 1000 2017
Our lawyers are experts in brand protection to include trade marks and registered design applications; oppositions and revocation; trade mark portfolio management and brand strategy advice.

Main areas of practice

A brand is a major asset of any business and can help achieve a competitive advantage.

We can assist with brand protection in the following ways:

  • Pre-filing advice
  • Clearance searches
  • Brand strategy advice
  • Trade mark filing and registration in the UK, European Community and territories worldwide
  • Oppositions
  • Revocations and cancellations
  • Trade mark licensing
  • Infringement, enforcement and dispute resolution
  • Domain name advice and dispute resolution
  • Assignments and title transfer
  • Competitor analysis and investigations of use

Registered Design

Some, but not all, designs are capable of protection through registration, either in the UK only or across the European Community. To be eligible for registration, a design must be new and original, not purely functional, and have aesthetic qualities.

The main advantage of a registered design over an unregistered design is that an unregistered design can be used only to protect against copying, whilst a registered design provides a monopoly right regardless of whether an infringer came up with their design independently with no copying.

The registration procedure is relatively quick and cheap. We are also able to advise on registrability of designs, deal with registration, exploitation and protection of your rights.


Blake Morgan's team advise and act for a wide range of clients including:

  • Alcatel-Lucent
  • Mary's Meals
  • The Trussell Trust
  • Be Wiser Insurance 

Other expertise

As a member of TAGLaw, the worldwide network of law firms, we can ensure that cross-border contracts work in other jurisdictions.

Useful Links

Related expertise

Main contacts

Related Knowledge & Resources

OwnershIP - The Intellectual Property roundup from Blake Morgan


Blake Morgan's Intellectual Property team are delighted to share their inaugural Magazine, OwnershIP. Click to read more and download your copy.

Worldwide recognition for Blake Morgan IP team


The Blake Morgan IP group are delighted to have been ranked in the 2017 World Trade Mark Review 1000.

Great Scott! – Ben Evans published in the CITMA Review


Associate and Trade Mark Attorney Ben Evans has been published in the October/November 2016 edition of the CITMA Review.

Success for New Balance in China trade mark dispute

A recent case demonstrates the growing support Courts in China are beginning to show towards brand owners. Click here to read about New Balance's success in court.

Can brand owners distance their products from the likes of mass retailers?

A number of brand owners do not consider some online platforms to be appropriate marketplaces for their products. The question being raised is how much control can a brand owner exert over a retailer with regards to how it sells the products?

Is your IPTV box "legit"?

A pub landlord was being sued by Football Association Premier League Limited for copyright infringement for using a IPTV box. Here is what happened next.

Customs and counterfeits in the EU

A report by the European Commission on EU customs enforcement of intellectual property rights provides an insight into the scope and extent of intellectual property rights infringement in the EU. Our expert explains the report.

Dog fight over Zuma trademark

This case involved the use of the word ZUMA as a company name.

The importance of copyright licences

A Copyright licence is required to show copyrighted material such as films and TV programmes in public. Make sure your company is covered by the correct licence to avoid costly legal proceedings.