Trade marks and registrations

“The team at Blake Morgan demonstrates the same level of skill and ability in trademarks that you see from the top London outfits.”

WTR 1000 2019

“The firm is not just a cost-effective option but a top-quality one too, which is why it attracts a long list of domestic and international clients and secures excellent results for them.”

WTR 1000 2019
Our lawyers are experts in brand protection to include trade marks and registered design applications; oppositions and revocation; trade mark portfolio management and brand strategy advice.

Main areas of practice

Protecting your brand, or brands, is crucial for your business. Blake Morgan's specialist team can assist you in developing, clearing, protecting, enforcing and maintaining your brand, or brands, throughout the world.

Regardless of your business or industry the basic steps to developing, clearing, protecting, enforcing and maintaining, a brand are:

  • Create the potential brand name/logo;
  • Conduct clearance searches to ensure that the new brand name/logo is clear to use;
  • Protect the new brand name/logo through trade mark registration(s);
  • Enforce the brand by monitoring:
    • any new applications for similar marks by using a watch service and taking action where appropriate; and
    • the market for competitors, or counterfeiters, impinging on your brand and taking action where appropriate.
  • Maintain your trade mark registration(s) by ensuring that the records are kept up-to-date, registration(s) renewed and any licences/assignments/security interests recorded.

Our specialist team, which includes a dual-qualified Chartered Trade Mark Attorney and Solicitor as well as a CITMA-qualified Paralegal, can assist you with the entire lifecycle of your brand, including:

  • Brand strategy advice
  • Pre-filing advice
  • Clearance searches
  • Trade mark filing and registration in the UK, EU and territories worldwide
  • Oppositions
  • Cancellation proceedings
  • Trade mark licensing
  • Assignments and title transfer
  • Portfolio management
  • Infringement, enforcement and dispute resolution
  • Domain name advice and dispute resolution
  • Competitor analysis and investigations of use


Blake Morgan's team advise and act for a wide range of clients including:

  • Nokia
  • Wiggle
  • Feelunique
  • Be Wiser Insurance

Other expertise

As members of TAGLaw, the worldwide network of law firms, and the International Trademark Association we can ensure that cross-border contracts work in other jurisdictions.

Useful Links

“Operating flawlessly across the contentious/non-contentious divide, it has cultivated a well-balanced practice, making it a cost-effective out-of-London destination for one-stop shopping.”

WTR 1000 2017

“Blake Morgan’s in-depth understanding of the charities sector sets it apart on the highly competitive UK trademark scene.”

WTR 1000 2017

Related expertise

Main contacts

Related Knowledge & Resources

Blake Morgan Trademark team celebrates placing in the WTR 1000

Press Release

Leading national law firm Blake Morgan are delighted to be featured in this year's WTR 1000 list.

OwnershIP - The Intellectual Property roundup from Blake Morgan


Blake Morgan's Intellectual Property team are delighted to share their inaugural Magazine, OwnershIP. Click to read more and download your copy.

The News Portsmouth


Blake Morgan lawyers named as among best in world

Brexit and your trade marks: "sharp practice"

The UK Parliament is now in recess for Easter and with that the ongoing Brexit situation is paused. As it stands the UK will leave the EU after 31 October 2019 unless a further extension to Brexit is agreed.

Unofficial organisation seeking payment from trade mark owners – a warning from the UK Intellectual Property Office about the Patent and Trademark Organisation

The UK Intellectual Property Office (UK IPO) is currently reaching out to trade mark owners to warn them of a private company seeking substantial payment for the renewal of their trade mark.

Should you be influencing your influencers?

We look at the new guidance published by the Competition and Markets Authority for social media influencers. Should you be influencing your influencers?

Brexit and your EUTMs

With Brexit uncertainty continuing, it is important to take stock and consider where this leaves your trade mark portfolio and what, if any, action you need to take. Our expert takes a look in more detail.

UK patent fees set to increase from April this year

After consulting on changes to patent fees last year, the UK's Intellectual Property Office ('the IPO') has now confirmed that UK patent fees will increase as of 6 April 2018...

Customs and counterfeits in the EU

A report by the European Commission on EU customs enforcement of intellectual property rights provides an insight into the scope and extent of intellectual property rights infringement in the EU. Our expert explains the report.