Trade marks and registrations

“Operating flawlessly across the contentious/non-contentious divide, it has cultivated a well-balanced practice, making it a cost-effective out-of-London destination for one-stop shopping.”

WTR 1000 2017

“Blake Morgan’s in-depth understanding of the charities sector sets it apart on the highly competitive UK trademark scene.”

WTR 1000 2017
Our lawyers are experts in brand protection to include trade marks and registered design applications; oppositions and revocation; trade mark portfolio management and brand strategy advice.

Main areas of practice

A brand is a major asset of any business and can help achieve a competitive advantage.

We can assist with brand protection in the following ways:

  • Pre-filing advice
  • Clearance searches
  • Brand strategy advice
  • Trade mark filing and registration in the UK, European Community and territories worldwide
  • Oppositions
  • Revocations and cancellations
  • Trade mark licensing
  • Infringement, enforcement and dispute resolution
  • Domain name advice and dispute resolution
  • Assignments and title transfer
  • Competitor analysis and investigations of use

Registered Design

Some, but not all, designs are capable of protection through registration, either in the UK only or across the European Community. To be eligible for registration, a design must be new and original, not purely functional, and have aesthetic qualities.

The main advantage of a registered design over an unregistered design is that an unregistered design can be used only to protect against copying, whilst a registered design provides a monopoly right regardless of whether an infringer came up with their design independently with no copying.

The registration procedure is relatively quick and cheap. We are also able to advise on registrability of designs, deal with registration, exploitation and protection of your rights.


Blake Morgan's team advise and act for a wide range of clients including:

  • Alcatel-Lucent
  • Mary's Meals
  • The Trussell Trust
  • Be Wiser Insurance 

Other expertise

As a member of TAGLaw, the worldwide network of law firms, we can ensure that cross-border contracts work in other jurisdictions.

Useful Links

“Commercially astute, and always quick to offer proactive and expert advice. They are particularly adroit at handling multinational matters.”

World Trademark Review 2015

“They have all been excellent and have always responded on a timely basis and kept me informed of progress.”

Chambers UK A Client's Guide to the Legal Profession, 2014

Related expertise

Main contacts

Related Knowledge & Resources

Worldwide recognition for Blake Morgan IP team


The Blake Morgan IP group are delighted to have been ranked in the 2017 World Trade Mark Review 1000.

Great Scott! – Ben Evans published in the CITMA Review


Associate and Trade Mark Attorney Ben Evans has been published in the October/November 2016 edition of the CITMA Review.

Sports Direct triumphs over cybersquatter


A recent case demonstrates that a speedy and economic resolution can be achieved through domain name complaints, and that jurisdictional issues can be overcome, says Jill Bainbridge of Blake Morgan.

McCartney files US lawsuit against Sony/ATV over reclaiming Beatles copyright.

Paul McCartney yesterday (18 January 2017) filed papers in Federal Court in New York seeking a declaration that is entitled to reclaim the rights to a number of songs that he co-wrote with John Lennon from September 1962 to June 1971.

The dangers of using false accreditations

The recent case of National Guild of Removers and Storers Ltd v Bee Moved Ltd demonstrates the dangers of falsely claiming accreditation with an association.

Night club owner faces prison sentence due to ongoing Copyright Infringement

A night club owner has been sentenced to three months imprisonment on a suspended sentence, in addition to payment of £5,177 damages to the claimant and £17,000 in costs, for playing sound recordings in public without a licence in contempt of court.

BREXIT – The EU Trade Mark System

Now that the United Kingdom has voted to leave the EU there will be many aspects of business life that will be affected.

It's nothing personal – Ben Evans published in June's ITMA Review

Associate and Trade Mark Attorney Ben Evans has been published in the June 2016 edition of the ITMA Review.

EU Trade Mark Regulations: Changes to the interpretation of EU Trade Mark specifications

A change will be implemented in relation to the EUIPO's interpretation of descriptions of goods and services.