Trade marks and registrations

“Operating flawlessly across the contentious/non-contentious divide, it has cultivated a well-balanced practice, making it a cost-effective out-of-London destination for one-stop shopping.”

WTR 1000 2017

“Blake Morgan’s in-depth understanding of the charities sector sets it apart on the highly competitive UK trademark scene.”

WTR 1000 2017
Our lawyers are experts in brand protection to include trade marks and registered design applications; oppositions and revocation; trade mark portfolio management and brand strategy advice.

Main areas of practice

A brand is a major asset of any business and can help achieve a competitive advantage.

We can assist with brand protection in the following ways:

  • Pre-filing advice
  • Clearance searches
  • Brand strategy advice
  • Trade mark filing and registration in the UK, European Community and territories worldwide
  • Oppositions
  • Revocations and cancellations
  • Trade mark licensing
  • Infringement, enforcement and dispute resolution
  • Domain name advice and dispute resolution
  • Assignments and title transfer
  • Competitor analysis and investigations of use

Registered Design

Some, but not all, designs are capable of protection through registration, either in the UK only or across the European Community. To be eligible for registration, a design must be new and original, not purely functional, and have aesthetic qualities.

The main advantage of a registered design over an unregistered design is that an unregistered design can be used only to protect against copying, whilst a registered design provides a monopoly right regardless of whether an infringer came up with their design independently with no copying.

The registration procedure is relatively quick and cheap. We are also able to advise on registrability of designs, deal with registration, exploitation and protection of your rights.


Blake Morgan's team advise and act for a wide range of clients including:

  • Alcatel-Lucent
  • Mary's Meals
  • The Trussell Trust
  • Be Wiser Insurance 

Other expertise

As a member of TAGLaw, the worldwide network of law firms, we can ensure that cross-border contracts work in other jurisdictions.

Useful Links

Related expertise

Main contacts

Related Knowledge & Resources

OwnershIP - The Intellectual Property roundup from Blake Morgan


Blake Morgan's Intellectual Property team are delighted to share their inaugural Magazine, OwnershIP. Click to read more and download your copy.

The News Portsmouth


Blake Morgan lawyers named as among best in world

Blake Morgan's Intellectual Property experts recognised as among world's best

Press Release

Law firm Blake Morgan has been recognised as a global leader in trade mark and copyright law with a listing for its intellectual property specialists in a highly-respected international directory.

Brexit and trade marks: an update

On 25 September 2018 the UK Intellectual Property Office ("IPO") updated its guidance on Brexit and its impact on trade marks, specifically EUTMs.

Success for New Balance in China trade mark dispute

A recent case demonstrates the growing support Courts in China are beginning to show towards brand owners. Click here to read about New Balance's success in court.

Can brand owners distance their products from the likes of mass retailers?

A number of brand owners do not consider some online platforms to be appropriate marketplaces for their products. The question being raised is how much control can a brand owner exert over a retailer with regards to how it sells the products?

UK patent fees set to increase from April this year

After consulting on changes to patent fees last year, the UK's Intellectual Property Office ('the IPO') has now confirmed that UK patent fees will increase as of 6 April 2018...

Customs and counterfeits in the EU

A report by the European Commission on EU customs enforcement of intellectual property rights provides an insight into the scope and extent of intellectual property rights infringement in the EU. Our expert explains the report.

Dog fight over Zuma trademark

This case involved the use of the word ZUMA as a company name.