This article first appeared in People Management on 29 August 2019.

With record numbers of unfilled vacancies, individuals can now be more selective when looking for employment. A competitive salary is a good starting point, but offering a wide range of benefits could make all the difference in attracting – and retaining – the best candidates.

The ability to work flexibly, good holiday allowances, pensions, private medical insurance and enhanced family leave policies are now standard for many organisations. But the list of possible benefits is endless and increasingly innovative. Many organisations offer a flexible benefits platform recognising that the needs of millennials, baby boomers and generation Z are different.

With strong employment levels and a recognised skills shortage, employers should:

  • offer a flexible benefits platform to meet the needs of an age diverse workforce to help attract and retain staff;
  • provide flexible working opportunities and meaningful work in a supportive environment as these are appreciated by all members of staff regardless of age;
  • ensure that the range of benefits is well publicised to staff; and
  • carry out employee surveys to find out what additional benefits are of interest to staff.

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