UKIPO: 150 years of trade marks

What is a trade mark?

A trade mark is a legally protected sign that is used to protect distinguishing goods or services giving the owner an exclusive right to that sign. This prohibits competitors from using the same or similar sign. In the UK, a trade mark must be renewed once every ten years to continue being protected.

UKIPO iconic trade mark survey

In recognition of this anniversary, the UKIPO conducted a survey to see what the UK public considers to be some of the most iconic and recognisable trade marks today. With over 2000 responses, the public were allowed to nominate any trade mark that was registered in the UK, be it active or expired.

Rolls-Royce

In first place with the most nominations is the iconic Rolls-Royce logo. With this example first protected on 1 August 1978, the Rolls-Royce brand has become a symbol of Britain. Its recognition as the most iconic mark by UK voters demonstrates its influence today and the brand remains a staple of British popularity.

Twinings

Third on the list is the tea powerhouse Twinings. Britain is well known for its love of tea, so how better to signal its importance to the public than through the timeless brand of Twinings. With the opening of Britain’s first known tea room in 1706, founder Thomas Twining captured the public’s attention with a brand that has lasted the ages and is still just as iconic in 21st century Britian.

Transport for London

Another recognisable favourite of the UK public is the Transport for London (“TFL”) roundel. With 272 tube stations and over 19,000 bus stops across London, variations of the TFL roundel are a permanent feature across England’s capital. The emblematic design has become synonymous with London commuters and is one of the most widely seen marks across the city. Its ever-presence has placed it seventh on the UKIPO’s poll, with the UK public recognising its prominence.

Protecting your brand

Whether you have existing trade marks or are considering pursuing a new mark for the first time, taking legal advice may be the best option to ensure you take the right and necessary steps to achieve your brands’ protection.

Blake Morgan can assist with your trade mark related queries including; applications, renewals, oppositions and searches. If you would like to get in touch with a member of our team to assist with your marks, contact [email protected] or a member of our team here.

For further information on the UKIPO’s 150^th anniversary, please visit the UKIPO, you can read their blog here, and see the full survey results and iconic logos here.